De Bijenkorf CGI Breakdown

Ambassadors – What We Did Visual Effects | 3ddesign & Animationeditgradingmusicproductionsound Design.

Nothing compares to the moment all the lights in the Bijenkorf are completely shut off and the calmness and silence fills the floors. It’s a moment that actually never happens, to be precise. But for the new brand campaign ‘Alleen bij de Bijenkorf’ the fabulous department store is shown in a new light.

“Being in the Bijenkorf at night is a very unique feeling and a special experience” explains Vincent Lammers, Director and Head of Design and Animation. “This extraordinary moment is the guiding line throughout the story. The little bird starts exploring the department store and begins to feel more unique with every step. We worked closely with Dawn to bring this emotion to every aspect of the film, from animation and colour

grading to the music.”

A warm and elegant look

The night shoot had several challenges according to Floris van der Lee, DOP. “We hadn’t seen the Bijenkorf at night with all the lights off, so that made for a thrilling shoot day! But together with the lighting team and Ambassadors we were able to create the look we wanted perfectly. The taxidermy stand-in birds are a less advanced aide, but they make sure the animated birds will fit the shots perfectly afterwards.”

The look is further developed in the grading with Koert van der Ploeg, Colourist. “For this project the grading was involved

Credits:-

Brand: De Bijenkorf
Agency: Dawn
Director: Vincent Lammers
Dop: Floris Van Der Lee
Vfx Producer: Marissa Zandvliet
Colourist: Koert Van Der Ploeg
Off-line Editor: Arjan Tesselaar
Sound Designer: Joep Meijburg
Composer: Sebastiaan Roestenburg
Vfx Supervisor: Stephen Pepper
Lead 2d Artist: Sil Bulterman
2d Artists: Jeremy Verf Melissa Van Het Spijker
3d Supervisor: Will Jeffers
Lead 3d Artist: Mark Van Berkel
3d Artists: Jeroen Cloosterman Jeroen Hoolmans Jonathan Krijgsman
Associate Design & Animation Director: Jurriën Boogert Nick Groeneveld
Layout & Storyboard: Iris Van Den Akker Jurriën Boogert Nick Groeneveld Pim Bos
Character Design: Iris Van Den Akker Jurriën Boogert
Lead Animator: Nick Groeneveld
Animation: Ralph Meijer