Edeka 2117 VFX Breakdown
MPC continues partnership with MJZ’s Matthijs van Heijningen, this time on ‘2117’, Jung von Matt’s brave Christmas film for German supermarket EDEKA
EDEKA’s new Christmas film ‘2117’, released online in Germany, is directed by MJZ’s Matthijs van Heijningen with concept and idea by Jung von Matt. The four-minute spot, which continues the brand’s tradition of delivering brave Christmas advertising, is set in a very believable future in which robots have taken over. It follows the story of a lowly but courageous service robot who wants human love in his cold, barren world. Our hero is created by the team behind Samsung ‘Ostrich’ and ‘Buster the Boxer’ for John Lewis. It was important that the craft and emotional storytelling remained of the highest quality throughout the four-minute film.