Making of Jif Jaf

Lightfarm Studios – Our new 100% CGI Animation produced for JKR Global marks the release of JifJaf, KRAFT’s new cookies brand. To create a fun story that portrays each character’s personality while keeping them ludic, silly and wacky, we made them experience unexpected and funny situations within inside their own universe made of flavor. Thus were born the bodybuilder Big Cheese, in the cheese flavor; the girl Cocoa Bell, in the chocolate flavor; the skater Chilly Billy in the pepper flavor; and the super zen Mat Chakra, in Matcha flavor.