Making of Nike – Mercurial Launch Installation

The Mill – Take a look behind the scenes of the Nike Mercurial Launch Installation, created alongside AKQA and showcased at Nike’s annual Innovation Summit.


Director: Adam Grint
Production Company: Mill+
Agency: AKQA
Behind The Scenes Editor: Rauri Cantelo


Agency: AKQA
Producer: Krista Durchman
Creative Directors: Will Battersby – Matt Bennett
Account Manager: Joe Cooper
Account Director: Mike Sinnerton

Event Production Company

Production Company: Satis-fy
Managing Director: Christoph Grobe
Producer: Michael Schäfer
Project Manager: Guido Klose

Production Company

Production: Mill+
Director: Adam Grint
Head of Content / Executive Producer: Josh Davies
Producer: Swifty Hanrahan
Production Manager: Patrick Bailey
Director of Photography: Luke Palmer


Editorial: Will Barnett, Tom Starr
Editors: Theo Gilbara, Heather Dryden, Tony French, Jack Scott

VFX Production

VFX: The Mill
Executive Producer: Jarrad Vladich
Producer: Evelyn O’Reilly, Nicole Duncan
Production Coordinator: Roshni Kakad

Emerging Tech

Emerging Tech: The Mill
Creative Engineer: Noel Drew
Unreal Technical Artists: Ed Thomas, Roberto Costas Fernandez

VFX Creative

VFX Creative: The Mill
Art Director: Adam Parry
3D Lead Artist: Dhiran Karkera
3D Artist: Mahesh MS, Sagar Katara, Arnab Santra, Jimmy Thomas, Sandeep VS, Kanishk Chouhan
Design: Jessica Tan, WIll Denning, Oliver Johnson, Federico Bergamaschi, Will MacNeil
Motion Graphics: Jakub Skorupa


Making of Nike – Mercurial Launch Installation
Making of Nike – Mercurial Launch Installation


Making of Nike – Mercurial Launch Installation
Making of Nike – Mercurial Launch Installation

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