The Colonie Garners Two Telly's for Porsche’s Vertical Ad Campaign
The Colonie’s work on Porsche’s vertical advertising campaign, ‘Curves,' was recognized by this year’s Telly Awards with silver wins in the Social Media category for ‘Use of the Vertical Format’ as well as ‘Creative Editing.’ The Chicago-based editorial and postproduction company’s Social Media Director, Jimmy Helm and Creative Director Jennifer Moody, collaborated with Cramer-Krasselt on the project.
Helm and Moody were provided with a script and a pool of 16x9 footage and ran with it. They came up with a series of short videos that pushed the boundaries beyond the graphics approach that Porsche had previously taken in the social media space. The design team created a compelling visual story that maintains the high-end brand’s aesthetic.
“It was great partnering with the agency’s creatives,” says Helm. “John Doessel and John McKenzie really embraced the idea of reimagining what content could look like in the vertical space and put their trust in our understanding and ability to design unique and stimulating social media content. They gave Jennifer and I the opportunity to do what we do best, which is creating eye-catching, memorable content on all platforms, and deliver a successful and award-winning social media campaign for Porsche.”
“Building design-driven content that tells an engaging visual story on short-form social media requires an approach that is very different from creating design elements for a commercial,” says The Colonie's Executive Producer, Mary Caddy. “It takes throwing everything you know about broadcast storytelling out the window and thinking outside the box to design impactful content for shor-form platform.s”
The Colonie’s team used Adobe Premiere for editing, Adobe After Effects for motion design and Flame for VFX.
Genre: Social Media
Agency: Cramer-Krasselt, Chicago
Senior Art Director: John McKenzie
Senior Copywriter: John Doessel
Associate Producer: Kristin Vayda
Design + Editorial Company: The Colonie, Chicago
Editor/Social Media Director: Jimmy Helm
Creative Director: Jennifer Moody
Executive Producer: Mary Caddy
Motion Graphic Designer: Jeff Borowiak